Forget chasing word counts. Apparently, the 1,447-word minimum to rank well on Google Search is now debunked. In a recent insightful discussion on LinkedIn, written by Roger Montti and published by Search Engine Journal, Google's John Mueller himself dispelled the myth of an 'ideal' content length for SEO success. He...

If you've never heard the term, let me share it with you here. FYI, drip marketing is a communication strategy that delivers a message to customers or prospects in stages and not in one go. It’s done over time in a series of marketing pushes. In other words, instead of...

If you want to win in business, half the battle is actually to stay ahead of your competitors. To do that, there is no other way except this—a deep understanding of your rivals. Skip those traditional methods like market research and competitor analysis to the amateurs. There is a better...

First, let me make it a little clearer. It’s not copying the entire thing. It’s their playbook that I encourage you to copy. It’s the concept and the strategy behind their moves. These are the stuff I want you to dig into, understand the why, copy, refine and use for...

Direct marketing may not be the marketing approach you frequently hear of before, but it is one of the very few approaches that cuts through the noise and puts your marketing message directly in front of potential customers. Perhaps, it is probably the only method available out there that communicates...

Small and medium businesses are the backbone of the emerging Southeast Asian economy, but they often face significant challenges in effectively marketing their products and services. Thanks to what they’ve read and viewed, marketing is becoming increasingly complex, with random advice telling them what to do and what not to...