Market research doesn't always have to be complicated or expensive. If you're on a tight budget and can't afford those big research companies, don't worry. You can still gain valuable insights about your market, even with limited data. Remember, market research is all about understanding your customers, competitors, and the...

It’s great to know that you're launching a newsletter here in Asia. Unlike any other continent, this particular side of the world presents huge opportunities to generate good sustainable income due to its massive population. However, Asia also has its own set of challenges you need to overcome first before...

Adapt and win. That’s the key to unlocking sales success here in Southeast Asia. You see, many don’t quite realise that it actually lies in adapting your communication strategies to the local norms. This isn't just a clever tactic. It's about embracing the way business is actually conducted in this...

Some companies say Southeast Asia is a challenging market. To them, somehow, it becomes a puzzle they struggle to solve. Why? Because they approach this diverse region with a flawed blueprint, one designed for a different region altogether. You see, many companies enter the APAC market with their sights set...

Ever wonder what drives people to click that "purchase" button? It's not just a simple need or want. It's a whole journey fueled by emotions, desires, and a sense of logic. This is what the customer motivation journey is all about. Fascinating isn’t it? It’s not easy to create this kind...

Asia is one of the most dynamic continents, unlike others. There are approximately 48 countries in Asia, spanning from the Middle East right up to Southeast Asia and North Asia. Entering this kind of continent, where 4.82 billion people speak more than 2,300 languages, is never easy. I’m talking about...