As a business, our primary goal is to connect customers with solutions. And to make them buy. But sometimes, despite our best efforts, we somehow fall short. Customers just either said no or simply went radio silent. Let me tell you one thing here. The purchasing decisions can be made simpler as long as we understand things hindering their journey to conversion. From here, we can tailor our strategies to effectively address them and guide the customers edging closer to that purchase.
Here goes.
Price—Is this worth its cost? This is obviously not about being the cheapest. Customers need to understand the value they receive in exchange for their money . . .
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