Many people completely underestimate blogging. Just too many of them. They usually say, “wake up, it’s a waste of time since nobody reads today—video is more important now in this era.” While I don’t have data to back my statement here, I can still see some people are pretty much into reading. This group is not small. They are into videos too, but they read too. These are the people who prefer to stay quietly at home or at the corner of a cafe somewhere and read.
Did you know that 40,000 new articles are being uploaded on Medium daily, at least 3 articles on average being uploaded daily on 300th a blogging platform, and Google Search still displays articles in its search engine’s result pages (SERPs)? Here’s another example. I went to a book fair a few months ago. The crowd there was just crazy. At first, I thought there was going to be a quiet situation there with more books and fewer people but no. I was dead wrong. There are a lot of people there, like really a lot. This showed me that there are people, a lot of them, who still read.
These are the very people who prefer not to get caught in the noise where tons of videos are being produced and uploaded on YouTube, TikTok or other platforms available out there. It’s just too much. When the situation becomes overwhelming, most of this visual content gets lost in the vast sea of the internet, never reaching its intended audience. However, it is great to see this meaningful approach called "blogging" is quietly emerging as a powerful tool, especially for entrepreneurs and businesses to cut through that noise, create meaningful connections with their target market and be capable of being searchable on the internet . . .
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