Adapt and win. That’s the key to unlocking sales success here in Southeast Asia. You see, many don’t quite realise that it actually lies in adapting your communication strategies to the local norms. This isn't just a clever tactic. It's about embracing the way business is actually conducted in this part of the world. While email still holds its place when it comes to formality, mastering the art of channelling towards messaging apps can enhance your ability to build rapport and close deals faster. Platforms like WhatsApp, Telegram, LINE, and WeChat have become indispensable tools for connecting with prospects on a more personal level.
One of the most significant advantages of messaging apps is their speed. They enable real-time interaction, allowing for quick follow-ups, prompt objection handling, and a more dynamic exchange overall. This can significantly expedite the sales process, leading to faster deal closures. However, relying solely on informal communication can have its drawbacks. That’s why it’s important to set clear expectations with your . . .
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