Many businesses, especially the SMEs, do not play here. They are mostly on social media and the easy-to-do part of search engines. The first impression they see in public relations or PR is that it’s expensive and not even a need. While I understood the sentiment, they are missing out on two of the most important parts of marketing. One is the ability to build a brand reputation and make it known. And two are about being truly searchable on the Internet.
Getting your message out there, building buzz, and keeping your reputation sparkling is what the PR firm is for. They're the pros who can help you navigate the media ecosystem and achieve your communication goals, whether that's landing you a coveted spot on the morning news or managing a sudden surge in online chatter about your brand. But with so many PR firms out there, how do you find "the one"? Let me walk you through the steps to finding your perfect PR partner . . .
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