Direct marketing may not be the marketing approach you frequently hear of before, but it is one of the very few approaches that cuts through the noise and puts your marketing message directly in front of potential customers. Perhaps, it is probably the only method available out there that communicates directly with the potential customers and someone who knows the potential customers we’re after.
Put aside the subtle approach of the search engine, social media and brand building, direct marketing is about taking action and getting results now. This is going straight to the customer instead of waiting for them to find you. In short, it's a proactive approach.
Which channels are normally associated with direct marketing? Well, they are email, instant messaging, short messaging services or SMS, snail mail and phone calls. Read on . . .
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