Whether you like it or not, understanding the buyer's journey is crucial for effective marketing. This complex process, influenced by digital touchpoints and micro-moments, requires companies like yours to adapt strategies and align with evolving consumer behaviours. I must warn you that this is neither easy nor fixed. The journey is completely fluid and dynamic. Despite all those, I think I am seeing a pattern here.
The pattern somehow obviously emerges after close to 2 years of running my consulting firm. FYI, I have a consulting firm that focuses on marketing strategy—advising start-ups and SMEs on how to generate leads that will lead to conversions . . .
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