How To Get People To Buy Your Product? Understanding The Journey Behind Every Purchase

Whether you like it or not, understanding the buyer's journey is crucial for effective marketing. This complex process, influenced by digital touchpoints and micro-moments, requires companies like yours to adapt strategies and align with evolving consumer behaviours. I must warn you that this is neither easy nor fixed. The journey is completely fluid and dynamic. Despite all those, I think I am seeing a pattern here. 

The pattern somehow obviously emerges after close to 2 years of running my consulting firm. FYI, I have a consulting firm that focuses on marketing strategy—advising start-ups and SMEs on how to generate leads that will lead to conversions . . .

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