The first thing people will say to you about it is that running marketing for your business without a budget is crazy. It’s possible, true, but the progress will be very slow—like the slowest. In other words, it is really challenging as you won’t be able to ‘move’. This is the caveat they want you to swallow. They will say that this situation is not ideal. The best is to have some form of money that you can set aside for your marketing so that it can go a little faster.
Those are the ‘real-deal’ advice you will hear. Those are probably true to a certain extent but not entirely the right picture. The actual fact is this, having a zero budget for marketing is okay. No, it won’t be as slow as they claimed to be—no. This is why you are reading this. All you need is a clever strategy. With a clever strategy and focused approach, you can still build powerful, lean marketing activities that will help you gain traction and grow, even without spending a single cent. You read that one right—zero budget.
Yes, it is possible . . .
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