There's this one cool wooden restaurant tucked away in a quiet, by-the-sea remote village in Pasir Gudang, Johor. It's the kind of place you might stumble upon by accident, a hidden gem with no online presence, no flashy social media accounts, and certainly no marketing team. Yet, come lunchtime, the place is buzzing with activity. There are so many people there patronising the place during lunch time. Don’t try going on a weekend, and you won’t be able to find yourself a table. If you insist, the waiting time could be hours.
What's their secret? It's refreshingly simple . . .
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