As a marketing strategist, my primary role is to integrate relevant marketing initiatives and channels, to produce ROIs we're aiming for. Sincerely speaking I don't fully understand how SEO actually works. The one who truly knows the ins and outs of this topic are Googlers. And, as an external guy here, I can only predict based on the articles I read from several reliable sources or platforms that might have a certain level of ‘connections’ in Google. Even then, the tips are too technical for me.
SEO is all about making our content easily searchable on search engines such as Google. Let’s say we just published a new website. As a search engine, Google knows each time there is a new website around. What Google does next is they will send its crawlers or algorithm to our website. These crawlers will then crawl our website and index the wordings and sentences available there.
Google loves new and fresh content. They will send crawlers to websites that produce new content regularly. The more frequent and consistent, the better. In other words, Google won’t visit those websites that hardly update their content. When they don’t visit, the content won’t get indexed. When the content is stagnant, the website won’t be found. That’s right, it is that simple . . .
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