It's alarming how many Malaysian businesses like yours, treat marketing as an afterthought. You seem to believe you can just appoint anyone to lead their marketing efforts, regardless of their actual expertise. I've physically met with numerous "Heads of Marketing" or "Marketing Directors" who were simply transferred from other departments with no real understanding of marketing—let alone a marketing strategy. While it’s good to get views from an outsider, this one is completely a nutjob.
Now, a true marketing strategist is a visionary person who can translate a business strategy into an effective marketing strategy. Then, the person has the ability to transform that marketing strategy into an executable marketing plan with all . . .
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