You know, the irony part of being a seasoned marketing strategist is that I keep on stumbling upon the same mistakes over and over again made by businesses even though the very same mistakes were made before by several failed businesses that led them to become obsolete years back. These mistakes aren’t marketing-related—more like business direction missteps.
You know, the market out there is no longer stupid. The people no longer just swallow the information being fed to them. They just know. They know whether you’re lying through your teeth with those social media postings of yours. They also know whether the offer you’re making is too good to be true. They know whether your business is a wannabe or a serious player in the industry too. These people have information in their hands, and it’s just a click away. These are the people who will carefully decide whether to buy the products or services for their consumption. If they find buying those items or services something that will make sense. then they will buy it. They will continue to buy from the same business again and again for as long as it makes a lot of sense for them to do so. Else, they will skip them and go for others.
Now let’s take a look at the five main mistakes you should avoid early or risk being obsolete like those failed businesses . . .
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