Data-driven decision-making is essential for success, especially for a business. One of many business elements to track is marketing. Talking of that, as a primary driver of customer engagement and revenue generation, marketing necessitates rigorous tracking and analysis. Through structured analysis, it allows businesses to optimise their strategies, allocate resources effectively, and ensure a strong return on investment. In other words, it allows businesses to make better decisions.
While you know that monitoring selected marketing metrics provides invaluable insights into campaign performance, identifies areas for improvement, and ultimately fosters sustainable growth, what sort of metrics you should track then?
Let me share the list here with you of the key KPIs to monitor closely . . .
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