Market research doesn't always have to be complicated or expensive. If you're on a tight budget and can't afford those big research companies, don't worry. You can still gain valuable insights about your market, even with limited data. Remember, market research is all about understanding your customers, competitors, and the...

Whether you like it or not, understanding the buyer's journey is crucial for effective marketing. This complex process, influenced by digital touchpoints and micro-moments, requires companies like yours to adapt strategies and align with evolving consumer behaviours. I must warn you that this is neither easy nor fixed. The journey...

Product-market fit is the sweet spot where a product or service seamlessly aligns with its target market's needs. It's pretty much a tangible connection evident in how customers interact with a product. One key sign is enthusiastic customer satisfaction. Products with strong market fit don't just solve problems, they become...

Without knowing the sentiment out there, you won’t be able to improve.