Some companies say Southeast Asia is a challenging market. To them, somehow, it becomes a puzzle they struggle to solve. Why? Because they approach this diverse region with a flawed blueprint, one designed for a different region altogether. You see, many companies enter the APAC market with their sights set...
Ever wonder what drives people to click that "purchase" button? It's not just a simple need or want. It's a whole journey fueled by emotions, desires, and a sense of logic. This is what the customer motivation journey is all about. Fascinating isn’t it? It’s not easy to create this kind...
If you've never heard the term, let me share it with you here. FYI, drip marketing is a communication strategy that delivers a message to customers or prospects in stages and not in one go. It’s done over time in a series of marketing pushes. In other words, instead of...
First, let me make it a little clearer. It’s not copying the entire thing. It’s their playbook that I encourage you to copy. It’s the concept and the strategy behind their moves. These are the stuff I want you to dig into, understand the why, copy, refine and use for...
There's this one cool wooden restaurant tucked away in a quiet, by-the-sea remote village in Pasir Gudang, Johor. It's the kind of place you might stumble upon by accident, a hidden gem with no online presence, no flashy social media accounts, and certainly no marketing team. Yet, come lunchtime, the...
You know, watching businesses approach marketing is like watching a friend set off on a long road trip. There's excitement, surprises, and the joy of reaching the goal can be seen from afar. But what I personally love most is seeing how different businesses approach this journey. The ones who...
26 years of working closely with hundreds of businesses on marketing gives me lots of interesting insights that can be used as a guide. Today, I want to highlight the power of direct marketing which not many businesses are doing. It's a form of a proactive marketing push where you...
One great thing I personally like about Marketing is the strategy I can undertake to make people buy again and again willingly. With this, I can skip the sales part altogether. I never like doing sales anyway. When it comes to Marketing, the effort behind it is all about capturing...
Last weekend, I was hanging out with a friend in Batu Pahat, Johor. It’s a mid-sized town in the southern part of Malaysia. We had a great coffee session at Kopikhu, a popular coffee joint in town. It was raining subtly during that time, and we sat outside of the...
The idea of a marketing machine that runs itself, freeing up your time for strategy and creativity, is undeniably enticing. And while the dream of complete autonomy might be a bit futuristic, the good news is that we can get pretty darn close with the right tools and strategies. To...