As you know, the marketing funnel is a structured model that outlines the customer journey, from initial awareness to final purchase. It's a crucial so-called ‘process’ for you to understand and guide potential customers through their decision-making process. The Middle of the Funnel or MOFU is where prospects transition from...
The ability to write is a powerful asset any marketer who wants to lead a department should have.
Marketing is not a complicated subject. To understand it, we need to first understand the basics. What if instead of chasing trends and so many other latest shiny objects, you focused on understanding the timeless principles that truly drive the reasons why people wish to buy from you, again and...
Personally, I don’t find the LinkedIn's premium version useful.
It's alarming how many Malaysian businesses like yours, treat marketing as an afterthought. You seem to believe you can just appoint anyone to lead their marketing efforts, regardless of their actual expertise. I've physically met with numerous "Heads of Marketing" or "Marketing Directors" who were simply transferred from other departments...
Usually, I will skip almost all the big networking events. It’s not worth my time. It’s not the event. It’s me. I’m just not good with people—strangers especially. The awkward feeling is just too much for me. I tried a few times to go to a couple of events organised...
You and I know that X, formerly known as Twitter, is a microblogging platform. Many people, especially the younger ones are using it to share random thoughts, ideas, movements and memes. Some are using it strategically too. I noticed that the conversations on X are pretty much alive consistently, I...
The plan is simple. I just don't want to deal with difficult partners and customers on a long-term basis. You know, offering direct services is never an easy job. I guess I am a little bit too old to deal with all the dramas, especially those who love to create all sorts...
I have been observing Airbnb for more than 5 years now. I’ve also watched their marketing strategy transitions during the pandemic, how they ditched performance marketing for brand marketing and how they took a significant step back in truly getting to know themselves before going back to marketing. And eventually,...
Establishing a marketing team is pretty similar to having the right players for a football team. Since 2017, I’ve been helping large corporations, SMEs, start-ups and even government-related companies with their marketing strategies. It was done through the advisory services I provide. Their initial marketing state, most of them wasn’t...