Personal brand. I must admit that I cringe a little whenever someone mentions it. I've worked with so many companies and talented professionals before, and they find it difficult to come up with the right playbook for it. The struggle is real. And honestly, I get it. Just so you...

It seems that there is a new trend in the B2B SaaS sector that has started to challenge traditional corporate marketing strategies. It's "founder-led marketing". The concept is all about leveraging the personal branding of the founder to establish a strong brand identity and build direct relationships with customers. However,...

It takes a little bit of art, science, braveness and charm to do this.

Produce strategic content, this way.

Writing this from my own experience.