Forget chasing word counts. Apparently, the 1,447-word minimum to rank well on Google Search is now debunked. In a recent insightful discussion on LinkedIn, written by Roger Montti and published by Search Engine Journal, Google's John Mueller himself dispelled the myth of an 'ideal' content length for SEO success. He...
It’s a war out there. A war to acquire attention. A war for visibility, online and offline. And it is getting more and more intense. Only those with the power to create high-quality content consistently will prevail. The ability to craft content that not only achieves high rankings on search...
Google's Helpful Content Algorithm is a significant update designed by Google to prioritise content available on the World Wide Web that genuinely benefits users. It's a sitewide signal, meaning that if Google determines a website has a high amount of unhelpful content, it can negatively impact the rankings of all...
There are two main types of keywords—short-tail and long-tail.
It's essentially a digital storefront that showcases your business information, including location, contact details, opening hours, photos, and customer reviews.
Your competitors do not play here and that is great.
While SGE is still in its early stages, the impact on your searchability however is likely to be significant.
Establishing a marketing team is pretty similar to having the right players for a football team. Since 2017, I’ve been helping large corporations, SMEs, start-ups and even government-related companies with their marketing strategies. It was done through the advisory services I provide. Their initial marketing state, most of them wasn’t...
As a marketing strategist, my primary role is to integrate relevant marketing initiatives and channels, to produce ROIs we're aiming for. Sincerely speaking I don't fully understand how SEO actually works. The one who truly knows the ins and outs of this topic are Googlers. And, as an external guy...
We don’t have to be an SEO expert to make our website searchable. Or to make it rank better.