Asia is one of the most dynamic continents, unlike others. There are approximately 48 countries in Asia, spanning from the Middle East right up to Southeast Asia and North Asia. Entering this kind of continent, where 4.82 billion people speak more than 2,300 languages, is never easy. I’m talking about...
When you see a LinkedIn Page that has a large following, it means that the Page is popular, has a robust online presence and is engaging. The Page has somehow achieved a high level of trust from its community and from the algorithm of that social media platform too. That’s...
Small and medium businesses are the backbone of the emerging Southeast Asian economy, but they often face significant challenges in effectively marketing their products and services. Thanks to what they’ve read and viewed, marketing is becoming increasingly complex, with random advice telling them what to do and what not to...
As a business, our primary goal is to connect customers with solutions. And to make them buy. But sometimes, despite our best efforts, we somehow fall short. Customers just either said no or simply went radio silent. Let me tell you one thing here. The purchasing decisions can be made...
I recently came across this cool topic on Flipboard after reading some articles there on the platform. Then I decided to write about it based on my personal perspective. As an entrepreneur myself, I'm always looking for ways to streamline my business and boost my income to suit my way...
One thing about having an online presence is that, if it’s weak, I won’t survive long. And, to establish a strong online presence, I would need a solid website that has a positive first impression. My professional credibility as a successful internet entrepreneur starts here. When I needed to create...
Your website is the online version of your credibility. It’s the first impression potential customers have of your business. A great online reputation can be the difference between attracting new customers and losing them to competitors. It's not just about looking good; a strong website reputation builds trust, boosts visibility...
Networking events, particularly those with hundreds of attendees, can be overwhelming sometimes even to the regular networkers. There are just too many faces around, too many business cards flying around and too many important people roaming around as well. I personally was in this very situation more than 3 times...
As you know, the marketing funnel is a structured model that outlines the customer journey, from initial awareness to final purchase. It's a crucial so-called ‘process’ for you to understand and guide potential customers through their decision-making process. The Middle of the Funnel or MOFU is where prospects transition from...
A great business is usually strong in two departments—the ability to acquire new customers and at the same time the ability to sustain existing ones for as long as possible. The bottom line figures will showcase how strong the business is and those reflections will be obvious. One of the...