One thing about having an online presence is that, if it’s weak, I won’t survive long. And, to establish a strong online presence, I would need a solid website that has a positive first impression. My professional credibility as a successful internet entrepreneur starts here.
When I needed to create a credible website for my marketing advisory firm, AAR & Company, I knew it had to be professional, engaging, and easy to navigate—the three must-have elements. But as a busy entrepreneur, I didn't have the time to spend a few days with complicated website builders or spend weeks learning to code.
To be honest, I had never even heard of Squarespace before—until that day when I bought the domain aarand.co from Google, and they later informed me that their domain business had been successfully sold to Squarespace. Feeling a little upset as I wish to remain within the Google ecosystem, I decided to give Squarespace a try . . .
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