Small and medium businesses are the backbone of the emerging Southeast Asian economy, but they often face significant challenges in effectively marketing their products and services. Thanks to what they’ve read and viewed, marketing is becoming increasingly complex, with random advice telling them what to do and what not to do by marketing ‘experts’ on the internet.
Getting proper help is not an option. It’s just too expensive. The budget being set aside won’t be enough. Even if the budget is there, the third parties won’t be able to commit to the ROIs. For these businesses, without a strong commitment to getting the ROIs, they definitely won’t risk their hard-earned money on marketing although they are desperate for exposure. Yes, these businesses are desperate to be out . . .
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