Use This Easy Tactic To Come Up With A Brand Strategy In Today’s Relationship Era 

Forget the old playbook, especially on the market research part. There’s a better way to build a brand strategy in today’s era of relationships. Let’s dig straight into it.

It all starts with figuring out your brand's purpose. And we're not talking about revenues, profits, or market share here. Dig deep. Ask yourself two questions that potentially have one answer to both. One, what is that positive change you want to bring to the world? And two, what problem are you actually solving? This isn't just some feel-good exercise you are doing for random reasons. This is about finding your brand's purpose, and why you exist in the first place. Take LEGO, for example. Their purpose isn't to sell toys. Their purpose is to enhance creativity, innovation, and commitment to learning through play . . .

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