If you've never heard the term, let me share it with you here. FYI, drip marketing is a communication strategy that delivers a message to customers or prospects in stages and not in one go. It’s done over time in a series of marketing pushes. In other words, instead of sending all the information across at once, the business releases it strategically in a series of communications such as emails, triggered by a specific timeline or user action.
If you are doing this as a business, this approach allows you to nurture relationships with your audience by providing valuable content and offers at each stage of their customer journey. A simple example I can share with you is this. Drip marketing is pretty much like watering a plant. You wouldn't water it with the entire bucket . . .
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