Ever wonder what drives people to click that "purchase" button? It's not just a simple need or want. It's a whole journey fueled by emotions, desires, and a sense of logic. This is what the customer motivation journey is all about.
Fascinating isn’t it? It’s not easy to create this kind of psychological and behavioural processes that lead someone to choose one product or service over another. All you need is to start, rectify the gaps and keep on improving until you nail it. The way to do this is to put yourself in your customers' minds, and deeply understand who they are, why they are deciding to purchase and how. This is where the magic of user personas comes in . . .
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