First, let me make it a little clearer. It’s not copying the entire thing. It’s their playbook that I encourage you to copy. It’s the concept and the strategy behind their moves.
These are the stuff I want you to dig into, understand the why, copy, refine and use for your marketing push. Why? Well, you see, big brands often have massive marketing budgets and teams of experts at their disposal. You don’t have these. They might have done extensive research behind every move they make and you can learn a lot from them . . .
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