It’s great to know that you're launching a newsletter here in Asia. Unlike any other continent, this particular side of the world presents huge opportunities to generate good sustainable income due to its massive population. However, Asia also has its own set of challenges you need to overcome first before you can actually start seeing some money.
Here’s the thing. You first must know whether to start this newsletter journey with what sort of newsletter, is it a free-to-read type, fully-gated type or freemium and gated in a single newsletter? This would be the first challenge you need to overcome. This part may look easy but it’s not. A wrong choice here might cost you lots of years before you can recover.
Once you’ve chosen the type, you will need to face another challenge which is slightly tougher to overcome—the audience. Establishing a newsletter for Asians can be tough because they are in general very particular with price. In other words, they are price-sensitive, especially when the value proposition isn't crystal clear. They can smell whether the subscription fee is worth their hard-earned money, or not. They can also smell whether you are milking their hard-earned money for a quick big win or not . . .
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